Tag Archives: BMW

Changing the Perception of Diesel from Dirty and Slow to Clean and Fast

BMW, the company behind the MINI brand, runs a TV ad in the US to change the perception of Diesel powered cars.
No word about lower CO² emissions, lower fuel consumption, efficiency dynamics. No, no, no. Instead they show a “clean, quiet, powerful” 335d roaring and oversteering through the black exhaust smoke of the diesely past.

Watch the ad below. I enjoyed it. Do you?